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what we're looking for
The judges, each of whom are recognised designers or tutors in each of the categories, will be looking for a clear understanding and focus on the request or problem that is
required to be solved. There should be consistency of development throughout the process, arriving at a solution that is appropriate to the situation or user requirements.
Design is not necessarily about being zany or off the wall (although at times such qualities may be appropriate) but about following a process that arrives at a solution that meets
the brief.
The entry should demonstrate that the student has clearly identified the objectives of the project, understood the requirements, considered a variety of solutions, developed some of these in more detail and then selected the most appropriate one for development into the final solution.
Please note that your submission will be judged against all the following criteria. If you miss one of the criteria you may damage your chances of being a winner. Make sure you cover every criteria.
Design Brief
Identification of:
• the desire, request or problem/s to be solved.
• the requirements for a successful solution.
• any constraints that exist (such as cost, size, etc).
Research
Evidence of appropriate research into:
• the problem.
• the user requirements, ergonomics etc.
• the manufacturing processes, materials, costs etc.
Analysis
Thoughts and findings of what direction may be taken to meet the brief.
• analysis of the request/problem and what is required to solve it.
• analysis of the end user requirements.
• identification of possible solution options to explore.
Design Development
It is here that creativity and innovation are first visualised.
• Drawings and or sketches showing development and experimentation of possible ideas for several suitable options or part options, leading to the identification of the final proposal.
• Materials and processes should be considered.
Solution
The solution should be relevant to the brief
• appropriateness/
suitability |
has the end user been understood? |
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is it suitable for the end user? |
| • creativity/originality |
is this a new approach to the problem or
the execution of an existing idea/approach but
showing further development? |
Presentation
• How well is the process
and end result being communicated?
• Drawing - sketching, rendering, technical
drawing, over or under working, pen or marker work
• General layout - cleanliness, tidiness, spelling,
detail, typefaces, colour, mounting.
Written
Report
The written report must reflect the process of your
submission, e.g. The research where you did it, the
analysis, why you decided to design what you did,
and the results in terms of your final design. Examples
are client satisfaction, your (the designer) satisfaction,
meeting budget and meeting market demands.
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